Paseadores de niños - Multiópticas

In Spain there are children who only go outside to play 35 minutes a day. Half as much as pets. This is the powerful insight that Multiópticas has used to present its new advertising campaign, focused on raising awareness of children's myopia. With the help of LLYC, and under its Blurred Generation story, focused on raising awareness and slowing the progression of childhood myopia, the brand has sought to raise awareness through the creation of a fictitious service called "Paseadores de niños".