Viva Aitana Viva Las Vegas YSL Beauty

Lettering design for Viva Aitana, Viva Las Vegas, a fashion film exploring the different facets of the singer through the visual language of Las Vegas. The film plays with the idea of the seven deadly sins and the excesses associated with the city, creating a universe inspired by gambling, nightlife and spectacle.

The lettering draws from the visual codes of classic Vegas casinos, with all the graphic elements designed to evoke the look and feel of the iconic casino napkins, from their typography and ornamental details to their playful, hand-drawn character. The result is a bold and distinctive visual language that brings together the world of gambling, sin and showmanship.