Massimo Dutti x AD

Creative and art direction for an immersive dinner by AD and Massimo Dutti during ARCOmadrid 2026. Inspired by LUMBRE, the concept explored the transformation of fire through three stages: Fire, Ashes and Resurgence, turning the aftermath of the Galician forest fires into a story of materiality, transformation and renewal.

The space, lighting, gastronomy and projections were conceived as part of the same narrative, creating a sensorial journey where burnt wood, warm tones and organic textures translated the concept into an immersive experience.