Vogue Spotted By

Creative and art direction for Seagram’s and Vogue around the concept “Porque Sí” . A celebration of doing things simply because you want to. We translated this attitude into a visual language built around spontaneity, personality and the freedom to follow your own instincts.

The campaign explores the idea of embracing choices without needing to justify them, creating a contemporary and confident universe where individuality becomes the central element of the story.